· Brand & Business Strategy ·
· International Growth & Partnerships ·· Creative Direction ·
· Design & Product Development ·
25+
years of experience
Drawing on extensive experience across fashion and homeware design, product development, sourcing and manufacturing, retail and brand strategy, international partnerships and cultural leadership, Sylvette Studio combines creative direction with strategic thinking and commercial development across the Nordic region and international markets.Selected Clients, Brands and Collaborations include · AllSaints · Ilse Jacobsen · iglo+indi · UN Women · Polestar · Lavazza · Geysir · MINISO Global · Care Bears · 66°North · Icelandair · Blue Lagoon · EYRI Farm · Nikita · Landsbankinn · Hummel · Bestseller · LazyTown Entertainment ·From 2022 to 2026, Helga Ólafsdóttir served as Director of DesignMarch, Iceland’s leading annual festival for design and architecture, featuring more than 250 events across Reykjavík each year alongside the international DesignTalks conference. Her role encompassed strategy, funding, partnerships, communications and international positioning.Her work includes collaborations with Business Iceland, Icelandic embassies and cultural partners, alongside relationships with leading international media including · Vogue Scandinavia · Wallpaper* · Dezeen · Monocle · Scandinavian Mind · SPACES Magazine · Hypebeast · FRAME · RUM Magazine · Seattle Magazine · Office Magazine · Fucking Young!
Sylvette Studio · Helga Ólafsdóttir
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